Web Design and Promotion

Ecommerce Web Site Design - Portfolio Close-Up


From the start, My Natural Supplements was a 100% ecommerce website. The challenge was to start from scratch and create a store that could sell over thirty products, and attract potential buyers by appearing in the search results on Google, Yahoo!, MSN, etc.

The store went through a number of stages before resulting in the look and feel it has today. The large navigation buttons are inviting to click on and images of the available products make it easy for returning customers to re-order. The Yahoo! store was chosen for ecommerce because of its familiarity to customers, giving them confidence in safe and secure online ordering.

Since August 2005, My Natural Supplements online sales have increased every month.


Ecommerce Web Site Design Highlights

Navigation buttons change color when hovered over with the cursor


Promotion Web Design's custom product photography makes this web site stand out from the competition.

A step-by-step guide helps introduce new customers to the weight loss product line and take the uncertainty and fear out of trying a new supplement.

The Yahoo! ecommerce store allows My Natural Supplements to offer coupon codes and upsell products.

The most difficult decision to make in designing this ecommerce web site was what to set as a goal for search engine rankings. Since a large percentage of the products are weight-loss related, and there is a large market online for people searching for weight loss products, we eventually settled on weight loss diet pills and weight loss supplements. These are highly competitive terms and challenging to rank for. We also worked at less competitive terms from the start, and after 6-7 months we began showing up on Google’s first page for the competitive terms as well.